Marketing Director- Alliances

Date: Apr 3, 2024

Location: San Jose, California, United States

Company: Super Micro Computer

Job Req ID: 23986

About Supermicro:

Supermicro® is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide. We are the #5 fastest growing company among the Silicon Valley Top 50 technology firms. Our unprecedented global expansion has provided us with the opportunity to offer a large number of new positions to the technology community. We seek talented, passionate, and committed engineers, technologists, and business leaders to join us.

Job Summary:

Supermicro is seeking an Alliance Marketing Director  to take our channel and alliance marketing programs to the next level. Supermicro is growing fast by increasingly addressing enterprise-class needs with Fortune 1000 companies and is building the marketing team to support the company in that endeavor. The candidate will drive Supermicro's Alliance and Channel marketing relationships and programs.  You will be the marketing ambassador to our largest partners (Intel, AMD, Nvidia, RedHat, …) and have direct responsibility for a multimillion dollar co-marketing program.   This will require working closely with key internal peers including Sales, Sales Operations, Product Marketing, Marketing Communications, Web Operations, Geography Marketing and others to drive value through our channel partners and alliances. The ideal candidate has executive level relationship skills and ability to develop and execute channel and alliance marketing programs.  The hands-on role requires a strong understanding of the server/storage hardware market and has the technical depth to develop informed channel and alliance deliverables.

Essential Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to:

  • Expertise in Supermicro's sales channel, sales process and partner ecosystem including SIs, VARs, Distributors and geographic sales territories
  • Define, create, own and drive partnership and channel programs to help market and sell Supermicro products and delight customers
  • Strong program management skills necessary to maintain, improve and scale the channel and alliance marketing programs that fuel the future growth of the company
  •  Ensure the value of key product features and benefits is accurately communicated to and used by our partner ecosystem to sell joint solutions and delight customers
  • Strong customer and sales force interaction including training and joint development of co-marketing plans.
  • Ability to capitalize on partner product transitions to position Supermicro as "first to market" and drive early adoption with alliances and channel partners
  • Contribute to alliance and partner ecosystem competitive intelligence including how the Supermicro partner enabling program portfolio compares to the competitive partner enabling programs so Supermicro can adjust and provide great value to our partners


  • Technical degree preferred (Bachelor’s Degree in Electrical Engineering, Computer Science, …) or related field
  • Minimum 12+ years’ experience with Technology Alliances, Partnerships, or Management of Channel Programs
  • Experience in an IT Infrastructure technology company (hardware or software) with knowledge of the marketing and sales cycle preferred
  • Strong ability to understand the server and data center value chain preferred.
  • Strong written and verbal communications required

Salary Range

EEO Statement

Supermicro is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Supermicro to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.

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